How Tapping System 1 Processing Reveals Deep Consumer Insights
Traditional market research techniques have relied on System 2 processing, which can only tell you part of the story. System 2 is deliberative: you ask a question and you get an...Read More The post...
View ArticleBrand Equity & Psychological Barriers to Competition
Brand Name vs. Brand Asset Almost all products have a brand name but few reflect a brand asset. In other words, I can invent a better can opener and give...Read More The post Brand Equity &...
View ArticleTMRE 2014 – Sentient’s Guide to Three Days of MRX Nirvana
The Market Research Event (TMRE 2014) kicks off Monday, Oct. 20 in Boca Raton with three days of the most inspiring, innovative programming for market researchers available anywhere in the...Read More...
View ArticleTMRE 2014: Day 1 Recap
The Market Research Event 2014 kicked off Monday with more than 1,300 attendees, 150 speakers, 120 sessions and 100 exhibitors. As the largest market research event in the world, TMRE...Read More The...
View ArticleTMRE 2014: Day 2 Recap
Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to...Read More The post TMRE...
View ArticlePredicting Consumer Choice with Implicit Association Testing & Reason-Based...
Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data...Read...
View ArticleNIMF 2014: Implicit Research Insights by Dr. Aaron Reid
Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead two sessions at the Nonconscious Impact Measurement Forum (NIMF 2014) tomorrow (November 6) at Digital Sandbox in New...
View ArticleIIeX AP 2014: A Technologist’s Takeaways
The debut of IIeX Asia Pacific proved to be a fantastic event, featuring novel insights from industry leaders worldwide. For anyone growing or sustaining a globally scalable operation that has...Read...
View ArticleNonconscious Market Research at NIMF 2014: Going Beyond Implicit
What can Bowerbirds teach us about retail fashion and nonconscious market research? Quite a lot, it turns out, as Dr. Aaron Ashley Reid, PhD. explained when he presented at the...Read More The post...
View ArticleSentient’s Ten Best Implicit Research Posts of 2014
Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying...Read More...
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